Where Marketing Technology meets Creative Solutions.

Smart, scalable, and a little bit nerdy — devLesley builds creative Salesforce and Marketing Cloud solutions that work.

Where <a href='/contact'>Marketing Technology</a> meets <strong>Creative Solutions</strong>.

Latest Posts

Bringing Data 360 to Life: Custom LWCs on DMO Record Pages and Bridging to Salesforce CRM
Lesley Higgins
Lesley Higgins

Make Data 360 actually useful where your teams work. Learn to build custom Lightning Web Components for DMO record pages and surface DMO data in Sales or Service Cloud with Related List Enrichments without breaking your consumption credit budget.

The Right Way to Remove SFMC Data Streams from Salesforce Data 360
Lesley Higgins
Lesley Higgins

A field guide to tearing down your Data 360 infrastructure without losing your mind or your mappings. Learn the proper dependency chain, when to use temporary streams, and how to avoid costly rebuild scenarios.

Fixing Data Cloud Related List Enrichment Permissions: Solving the 'DataSpace' Error
Lesley Higgins
Lesley Higgins

Step-by-step guide to resolve the 'sObject type DataSpace is not supported' error when setting up Related List Enrichment permissions in Salesforce Data Cloud. Learn the missing permission set configuration that Salesforce's documentation doesn't mention.

Plan Your Move to Agentforce Marketing: Mapping Data 360 for B2B and B2C Marketing
Lesley Higgins
Lesley Higgins

Essential guidance for Marketing Cloud customers transitioning to Agentforce Marketing. Learn correct Data 360 setup, Person Accounts vs Standard Contact models, identity resolution best practices, and how to avoid costly architectural mistakes that limit scalability.

Agent Builder to Marketing Cloud Engagement
Lesley Higgins
Lesley Higgins

A recap of my 2025 TDX Hackathon project: using Salesforce's Agent Builder to automate Marketing Cloud email creation through Apex, AI, and Slack integration.

Clean up Individual Email Results with Apex
Lesley Higgins
Lesley Higgins

Apex code and strategies to bulk delete or deduplicate IndividualEmailResult records safely in Salesforce.

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